Paul Faust, of Primary Wave Media sent me some information on a great product for mortgage companies. He offers toll-free vanity phone numbers like 1-866-MY-LOANS. His comment to me was,
“Toll free vanity numbers are easier to remember and help our loan officer clients rise above the all the other offers in the market. Lets face it The average borrower is bombarded with offers from banks and mortgage brokers. They see ads on TV, the sides of buses, subways, etc. They hear ads on the radio and get offers by direct mail. Vanity numbers have proven time and time again to increase response rates to all forms of advertising.”
I think it makes a lot of sense for loan originators who do significant ads on billboards, the radio, or TV and added them to the Big List.
You can review several low cost toll free services at http://www.besttollfree800numbers.com. I went with kall8 (just $2 a month) and am really pleased with the toll free service