I can only assume that the PR department must think it’s a bad idea. But I’ve never understood why MBA and NAMB have been missing in action when it comes to blogging. They have the talent to do so. MBA even tinkered with a blog all the way back in 2005. I don’t get it. They want to be the voice of the mortgage industry, yet they are strangely silent.
Meanwhile, the most common Google query that leads a visitor to my blog is the term “mortgage industry”. I don’t know if it will last, but for the first time that I know of, I’m now listed above MBA for this term. Me, some guy with a blog. That’s crazy. Were MBA should really take note is that the M.L. Implode-O-Meter is has climbed onto the first page and will likely pass us all.
In an time where the industry is taken such a beating, MBA and NAMB can no longer ignore the pajama media. They need to adopt Web 2.0 today before the negative voices of bubble bloggers drown them out.
Yea, a lot of companies are missing out on the action and blogs are now ranking above them. I think its kinda funny myself.
There’s a real witch hunt going on right now against mortgage advertisers on the internet. The most recent one I saw was against LowerMyBills (http://redtape.msnbc.com/2007/09/type-goes-here.html). Then I saw on Digg.com that the CEO of LendingTree came out with a bunch of videos about what’s going on in the mortgage market these days (http://digg.com/business_finance/Lendingtree_releases_video_series_on_status_of_mortgage_marketplace/share). I’m sure there is more to come from both the media and the government as far as cracking down on the online advertisers.