Internet lead generation generally has a real shrill ring in most loan officers, brokers, and bankers ears. Most of this reputation is diserved. But, is there a better way?

A post at Lead Critic may be interesting to you if you are a Web 2.0 junky and you have always thought there was a better way to generate Internet leads. Or, perhaps you already do if your blog, but wonder if the model could be scaled.

Is there yet another new lead provider on the horizon? Is there really a better way to generate mortgage leads? Maybe the Web 2.0 way? Lead Critic explores what a new mortgage lead generation business plan might look like. Would you buy into this model?

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