The real estate marketplace is constantly changing. You need to have a positive attitude and you need to keep pace with the changes. First and foremost, as loan originators, we are here to help people. Making money is a by-product and ancillary to that service we provide. OK, let me step down from my Monday morning soapbox for a moment. Guess what? Some changes took place on Friday and I missed out on an opportunity. Well, the opportunity is still there, but with somewhat diminished returns. The opportunity of which I speak is the FHASecure refinance announced by President Bush on Friday August 31, 2007.
We missed the opportunity? But it’s only Monday September 3, 2007? Yes, I was caught asleep. Someone bought fhasecure.com, net, and org on August 31, 2007. Then I checked fhasecurerefinance.com and fhasecurerefi.com and noticed someone else took those domains on August 31, 2007. Kudos to those quick internet marketeers! For $8 and a little SEO work, they will assist numerous distressed homeowners with the goal of refinancing to an FHA secure fixed rate loan. And incidentally, they will make tens of thousands or hundreds of thousands for their own family in the process.
Well, it’s not a total loss. I had been sitting on fhaloanexpert.com for years and this weekend the FHA Loan Expert Blog was created. It had been something I’ve been meaning to get started for the past couple of months, but really didn’t have extra time to devote to it. I still don’t have the time so what I’ve decided to do is to post daily snippets of information about FHA and make short commentary myself on the site. The post that is on there now took less than fifteen-minutes to create. These daily posts will provide the content that the search engine spiders love to gobble up and the inbound links will help the site out of Google’s sandbox. My guess is that if I take fifteen minutes every day to post an article, then next year it will be regularly found organically [not pay-per-click] through online searches for ‘FHA this and that’.
Now, you may be reading this and saying to yourself that you don’t have the time to devote to a blog; eight dollars and fifteen minutes per day may be more than you want to spend. Yes, an opportunity to own the best domain names for ‘FHASecure’ are probably taken, although I’d venture to guess there are numerous domains worth well more than the $8 cost to register and this dynamic market will give rise to many more to come. Keep in mind, one overwhelming trend moving forward will continue to be the consumer’s use of the World Wide Web for searching out information on a subject prior to a transaction. Wouldn’t you want to be the one to provide that information for that consumer seeking a particular mortgage loan? Remember Todd talks about the SEO long end of the tail and an individual’s site can even rank higher than the MBA’s! Once again I say, you may be thinking that you don’t have the time or money to start a blog. Check back on this post in 2009 my friends and consider, if you will, opportunity cost.
Posted by: Paul – Seller Helps Buyer
I had a chance at fhasecure.com.. I wrote it down as the president said it and only when the speech was over did I think “fhasecure.com!” it was taken.. I did get securefha.com and fhasecuremortgage.com and a couple others. My biggest complaint is that it is VERY likely that the person who got fhasecure.com isn’t even in the mortgage business!
I do have a page nearly ready for securefha.com and I am excited.
Charlie, you grabbed some good domains. I’ll check out the page you create for securefha.com once it’s published.
And yeah, you may be right about the owner of fhasecure.com – we’ll see if it becomes a blog or a splog.
If the owner is smart, he will create a blog.
The Secure FHA site looks good, man.