Los Angeles Craigslist has a post today. Here’s the headline: Mortgage Brokers, Loan Officers who want to make $400K+
“If you’re interested in making a high six figure income…” Okay. that’s 100% of the human race. “untapped sector of the market…” They must know something I don’t. “We can teach you how if you are willing…” Oh, I’m willing, all right! “We need 10 people who are top producers…” Got me there, but let’s keep on reading. What do I need to do to qualify?
- Be of good character
- Be able to convey trust over the phone
- Have excellent credit
- Creative thinker (what? all of a sudden they dropped the verb)
- Protecting client’s credit (and now they’ve changed to the infinitive)
- Integrity (have it? fake it? need it? what?)
- Stable (I miss that verb “to be”)
“Please do not contact us if you are not all of these things as we don’t want to waste our time…” They might exclude me. Oh, no! Hey, I’ve got those things!
“Compensation: $400K+ is very easy to obtain. Top producers will do more…” Maybe this is legit. I’m going to call.
Three percent of the workforce in the US will earn $100,000 or more. The guy that posted the ad might be there, but I doubt it. On the other hand, he has something that you probably don’t have.
A plan. While you’re hunkered down at your desk bemoaning the fact that you didn’t create and maintain a database over the past several years, he’s implementing a plan!
Success doesn’t require much. It does require a plan.
Just a little one. A successful plan doesn’t have to be big. It doesn’t have to cost a bundle. It does have to be implemented. The World Series is playing in the background. It occurs to me that the team in the field can’t score runs. Playing defense won’t allow you to implement.
This guy on Craigslist has a plan. Do you?
Click “comment” below, and tell the world what it is.
What, you had to bring up the World Series?
So sad, Todd. But it’s only the first game. Boston’s strategy is likely to backfire as their batters wear down. Go Rockies!
Writing down a plan definately works, but be careful what you wish for.
I had to give my branch manager a plan every year. First, I had to recap the previous year’s plan, then state what I did successfully and what didn’t work, then indicate what I was going to abandon, what I was going to tweak, and any new things I was going to try.
It was very specific, from “I’m going to join this branch of Toastmasters because it has a lot of Realtors and lawyers in it,” to “I’m going to call every business that moves here and offer their employees a home-buying / financing seminar (with a Realtor partner)” to “I’m going to write articles for this paper about mortgages and advertise in it as well.” The hard part is narrowing down the ideas so that each leg of your marketing plan supports the whole strategy–don’t be a spray-hitter, to continue the baseball allusions.
Gina, thanks for sharing your experience. What happened in your office if the implementation didn’t happen? Were there teeth to the plan?
I personally can’t believe the sure number of “Mortgage Professionals” out there who don’t have a sales plan or a business plan. The days of making decent money by picking up the phone is dead. Database marketing, marketing to people who already know and trust you is where it is at! I want to be completely upfront here, I am a marketing assistant that can help you build and market to a database in minutes a week. Make a plan, don’t get forced out of this industry!!!!
No, Mike, There was no punishment involved, it was a tool to help motivated LOs be more successful. The unsuccessful ones are waiting tables now…..It was just great to have a second pair of eyes, some extra input and advice.
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It must be questioned that if a companies sales commissions are too high then are the customers being treated fairly?