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Brian Brady recently said he uses Twitter and that got me thinking. How are you delivering rate info? Do you still fax or hand carry rate sheets or do you have rates on a blog?
I’ve been trying to think of some useful way to incorporate Twitter into title insurance but so far, I’m coming up blank. I DO think it’s a wonderful way to notify current clients of rate changes.
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{ 7 comments… read them below or add one }
As an agent I can tell you I receive most updates by email. There is one mortgage guy I like who email but will call about once a month just to say hi and let me know where the rates stand.
For those who don’t already know, I have a separate blog that covers daily market updates, locking stances, news, etc. called Florida Mortgage Daily. It is accessible of my company website right now.
As much as I like how Brian is using Twitter, I think Robert’s use of a dedicated blog is a better idea.
Diane, I think you and Brian are thinking the same way, “how can I use Twitter?” where as I think a better question is, “what’s the best tool for the job”. It might be Twitter, but I’ve yet to see anyone use it in a professional fashion where Twitter is the best tool for the job.
How do you use it, Todd?
It’s kind of a neat tool to keep up to date with cool stuff on the web that my freinds find. But a better tool for that is De.icio.us.
Twitter will keep you up on the latest new blog posts from one blogger or another. But my RSS reader does that anyway.
It’s cool for chatting with friends, but so is email or Google Chat.
I joined Twitter to play with it, and understand it. Maybe someday, a challenge will come along, and I’ll think, “Twitter would be the perfect solution”. But not so far.
As an LO I never gave out rate sheets. My branch manager noted that passing them out could bite you in the butt for the following reasons:
1. A significant number of our competitors put lowball rates on their sheets and in the local paper, giving us the choice of following suit and feeling icky about it or being honest and looking relatively pricey.
2. As often as rates change, even a number that was doable when the sheet went out might not be when the Realtor sends the client your way. We didn’t want to look like we were playing bait and switch.
3. We found that agents responded favorably to educational sheets about programs. We described the program and the situation it was created to address. Sometimes we included other educational tips, or a fun message and a promotional item. This positioned us as industry experts who could be trusted to originate professionally, provide service that would reflect favorably on the Realtor, and reliably close the loans on time.
And that was more important to many people than a rock-bottom rate.
As much as I like how Brian is using Twitter, I think Robert's use of a dedicated blog is a better idea.
Diane, I think you and Brian are thinking the same way, “how can I use Twitter?” where as I think a better question is, “what's the best tool for the job”. It might be Twitter, but I've yet to see anyone use it in a professional fashion where Twitter is the best tool for the job.