Knowledge Is Power: Consumers Can Use Blogs, Forums & Sites to Check Out Their Lenders

by Gina Gardner on March 19, 2008

It’s great to be part of a community not loaded with headline hysterics and Fed-watching freaks — a bunch who understands the mortgage market. Robert, I particularly liked your columns about ARM fixing and mortgage idiots. Too many mortgage “professionals” out there sell first and think later. And use the media to whip the poor clueless clients up.

Clients checking out a lender could do themselves a favor by searching online and seeing how knowledgeable this person is before letting him or her into their financial lives. Anyway, I was given a writing assignment to (quickly) grab some real data and put Fed cut implications into plain English for consumers. I do write for many online publications and love the challenge of providing credible and useful information for borrowers while keeping it commercially viable. I appreciated the opportunity to do so here and hope to do more soon.

  • Agreed, Gina. As far as on-line writing and showing knowledge and skill, that's just such a great tool for consumers and they are probably just getting discovering the possibilities.

    I've been writing a consumer facing blog for well over a year now, Title Insurance Talk, and the audience has been almost entirely outside of my market area. That was okay as we navigated the crisis of last year because I felt most of my job was defending title insurance as a product and the conversation needed to reach that wider audience. Now, it's appropriate to redirect the effort to reach my real customers and the Ligonier Living blog project combined with Ligonier Homes -yet to be launched- and local free classes on blogging are all meant to raise the awareness of the public.

    The power of blogging continues to blow my mind.
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