Make that 2 Hours and 7 minutes to be exact.

On Tuesday, the Feds announced they were dropping by 75 basis points. I watched it live on CNBC at 11:15 pacific time.

At 11:18 (just minutes later) the Feds sent me an email giving me a link to their FOMC Statement.

A full 2 hours and 7 minutes later I get an email that was obviously written ahead of time expecting a full 1% rate cut. Being prepared is great. I’m all for it. Just make sure you are also prepared to adapt quickly should you be wrong.

Making a mistake is ok. We all make mistakes. Sending another incorrect email out 3 Hours and 16 minutes later? Gus, you still haven’t heard the news?

Gus, must be some kind of knucklehead. Actually I know exactly what kind of knucklehead Gus is. He’s a spammer.

Better than that - Gus wants me to send him money. You see, Gus is into email marketing.

And yes, the email at the bottom was different than the above. Just more professionalism at work. He sent the spam from an offshoot of BNI, networkingnow.com. I like the idea of BNI - can’t say I like the idea of being spammed.

Gus, let me ask you one simple question.

If you can’t handle your own simple email spam - how are you going to handle mine?

PS: Gus, you are right. I guess Email marketing works. I read yours (twice) didn’t I?