I’ve been here a while now, and 3 months ago, I talked about walking away from the idiots. I still think that’s sound advice. And now that another batch of burnouts has left the business, it’s time to actually…actively start having fun. I mean it. I read mortgage blogs here all over, and I see nothing but dour news. I contact originators all the time, and there’s great fear and trembling in the air.
Even today, June 23, 2008, it’s still possible to have more business than ever, and our business is still the quickest and most simple path to 6 figures that exists in America. It’s still dead simple to find clients with financial problems that our products that solve, and believe it or not, there are still buyers out there. Some estimates have 40% fewer originators out there right now than there were, and only 25% fewer transactions. More deals/survivor.
But fun. I want pure unadulterated fun back in this business. I mean the kind of time when you’re buzzing at 6pm when you come home, and ready to pop out of bed to get to the office. I mean having voice mails to return and stuff to do.
Ah, there it is…stuff to do. Work that leads to a paycheck is what the fun was always about in this business. It was that way in 2001 and it’s that way today. I’m gonna say that if you go after getting some business in a way that suits you , whether it’s my program, or Chad’s, getting deals is the way to make this thing fun again. Right now, in a post bust world, Loan officers have to be responsible for their own lead generation–and winning is what makes the business fun. When we convert a lead we created out of nothing, we’ve risked rejection, we’ve created something really cool, and we get a rush of pride, and we have such a blast.
Right now, there are more working, predictable, repeatable sources of leads than there ever were. We know more about lead generation, and an individual has more and better tools to work with. If you are closing fewer than 6 loans a month, you should spend 60% of your time generating leads, and following up on leads.
Tiger Woods says: “A day without adrenaline is a day wasted.” We get the adrenaline when we risk rejection to win the game that we’re playing. The reward is great, let’s have fun.
Chris Johnson runs an ultra low cost Loan Officer Training program at LoanOfficerSurvivalTraining.Com
Chris – You are right on Brotha! The business should be fun and NOW is the time to increase YOUR market share. We just need to get those fence-sitters to listen to you and then take the advice you provide them.
Absolutely correct. There’s oppurtunity in the middle of the carnage, if you can keep your eyes open. As for the fun, if you hate getting up in the morning and going to work, well, then, you probably need to find a new career.
I agree with a lot of what you’re saying but with lenders changing programs and values coming in less how foes that Tony guy say he knows LOs having their best year ever??? He smoking funny thngs in his office if he believe that. All I can say is THANK GOD FOR FHA or we’d all be gone now.
Absolutely correct. There's oppurtunity in the middle of the carnage, if you can keep your eyes open. As for the fun, if you hate getting up in the morning and going to work, well, then, you probably need to find a new career.