Review: Tell-A-Gram Marketing System

Tom Ward, of Majestic Consulting, is someone I admire. I’ve always been impressed with how he’s able to view loan origination from a consumer’s perspective, break down the various reasons people choose a loan officer, and then create tools to help originators capture more business.

He recently emailed me about a new product that he’s just rolled out in the last few weeks and I thought it made sense to mention it here in case any of the Lenderama readers could benefit.

As a consumer, I tend to be drawn to those people in a particular profession that position themselves as experts. If they are publicly writing or talking about what is happening in that industry, I’m more inclined to seek out their assistance.

If you were to ask me to name some Loan Officers off the top of my head, I’d probably mention people like Robert Ashby, Dan Green, Tom Vanderwell, Mike Mueller, Rhonda Porter, Brian Brady… – all of whom I see regularly utilizing the web to publish their thoughts through the use of text, audio, and video. I haven’t personally obtained a loan from any of these Loan Officers but am confident they are knowledgeable and professional – based on what they’ve written or recorded.

Tom’s created something to help other Loan Officers achieve a similar result with their prospective client base.

Product

Tell-A-Gram Marketing System

What is it?

It’s a monthly marketing system that helps distribute timely and pertinent educational material to your clients and referral partners.

How does it work?

Every month you are provided with an intro-script and a recorded presentation.

You simply:

Record your intro -> send a link to whomever you’d like to market to -> prospect hears you introduce the topic -> prospect is taken to a presentation that covers various real estate and mortgage-related topics.

The topics covered are timely and meant to capture the attention of your prospects and referral partners.

Why I like it?

It’s VERY inexpensive. Both in the cost of the service and as a means of marketing (e.g. email/online vs. traditional offline marketing). There are no contracts or long-term commitments required either.

It also allows you to use audio and video presentations to build relationships. With more and more business being conducted electronically as opposed to belly-to-belly, this helps build a relationship by allowing others to hear and see you consistently over time.

It helps position you as an expert. You’re not sending recipe cards or lawn care tips. You are providing very timely and professionally presented material to educate the client about what you do – mortgages!

You also get the power point presentation and audio script for the educational presentation that can be used for in-person meetings, office presentations, or seminars. This alone more than pays for the service in my opinion.

What does it not do?

This product does not act as a CRM or distribute the presentations – you will need to do that on your own. It also does not appear to provide any tracking of clicks. There are other third-party email marketing providers that can help with the mass distribution and click tracking if that is what you need.

Check it Out For Yourself

There’s a lot I’m not covering in this short review so you can get more information by going directly to MyTellAGram.com.