2 fold post today. 1 is serious, the other is entertainment. 
Hey, it’s the holiday’s, what can I say? Anyhow, the Loan Officer Marketing Lab is putting the finishing touches on our Loan Officer 2.0 – Dominating the Search Engines module. This new module is designed for loan officer’s who are serious about generating their own leads on a regular basis. I provided a link for you below to have a look at what it’s all about…
Ok, onward! Let’s talk about communication! Do you communicate with clarity, or do your prospects have to decipher your marketing messages, wondering what the heck it means to them? Here’s some real world classified ads (You’ve probably seen some of these before) that are extreme examples of marketing messages gone wrong!
Dog for sale—eats anything and is fond of children
CW: Want to know the real kicker? It’s a Chihuahua…
Tired of cleaning yourself? Let me do it
CW: The day I tire of cleaning myself is the day I exit the sales industry…
Used cars—why go elsewhere to be cheated? Come here first!
CW: You know, you have to respect their honesty… I’d be tempted to at least stop by…
Wanted—man to take care of cow that does not smoke or drink
CW: Stupid cow! I can’t seem to get my pets to smoke and drink either! I even tried frosty mugs and filtered cigs!
Illiterate? Write today for free help
CW: I’m sure there’s a story behind this one… Just not sure what it is…
Semi-annual after-Christmas Sale
CW: Why not shop there? They’re twice as merry as the rest of us!
And now, the Superstore—unequaled in size, unmatched in variety, unrivaled inconvenience
CW: There’s a bragging right for ya! UNRIVALED inconvenience! I think I shopped there once… I turned my head for 5 seconds and a store employee snatched my cart and ran 100 feet in the other direction… Geez that was inconvenient!
Our experienced mom will care for your child. Fenced yard, meals and smacks included
CW: Best babysitter ever… That is, until she started slapping everyone!
3-year-old teacher need for pre-school. Experience preferred
CW: Ladies and gentlemen… I present to you… Our future…
I love these. Just a quick reminder why it’s always a great idea to proof-read your work. Have a great week everyone! I hope you’re preparing for 09! Here’s yet another opportunity to start your year off right!
This is not meant to be an “Ad for Chad” but I signed up for LO Marketing Lab and have been constantly impressed by Chad’s knowledge, its killer application and his energy to make me successful. Check out his link to Dominating the Search Engines which is why I’m barely sleeping nights with excitement. Thanks again, Chad.
Steve Higgins, Boulder Loan Ranger
This is not meant to be an “Ad for Chad” but I am a mortgage and real estate professional in Boulder CO and signed up for LO Marketing Lab and have been constantly impressed by Chad’s knowledge, its killer application and his energy to make me successful. Check out his link to Dominating the Search Engines which is why I’m barely sleeping nights with excitement. Thanks again, Chad.
Steve Higgins, Boulder Loan Ranger
Funny Post!
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Thank you for the laugh. Need this kindof thing to start off the morning. Reminds me of the old Microsoft gag – Keyboard error: Press F1 to continue…
In my industry (real estate) it is critical to have a smart online strategy. Gone are the days where placing an ad in the weekend paper was enough. Good post.. thanks.
Online and offline strategies are seriously important, confidence in the market is really low, so building strong relationships and demonstrating transparancy in both you and your company is essential.