Marketing For Mortgage Leads: Using Grenades

So I released a 17 minute video this morning called “Mortgage Marketing Grenades.” I thought it was a fitting title for the concept. What is a marketing grenade you ask? It’s a marketing campaign that is loud enough to cut through all the other noise, it affects more than 1 prospect at a time, and it makes an impact on the target market.

That’s over-simplifying it, but you can see how these goals can certainly contribute to the success of your marketing campaign. “1 at a time” marketing can really bleed your pipeline dry when you’re operating in a tough market such as this one. Group marketing is far more effective when things get “sticky.”

Here’s a free guide that walks you through a marketing strategy I applied years ago to get real estate agents to acutally take the time to speak with me instead of rushing me out of the office. Nothing complex, but it worked like a charm:

Here’s the sample

Enjoy, and make it your best week yet!

CW – Loan Officer Marketing Lab