Yesterday we talked about “Marketing Grenades” – A way to get noticed by your target market. Today the conversation steers to how to get realtors to respect you… Quickly.
See, many loan officers focus their marketing efforts on trying to lure the agent in with promise after promise after promise, not realizing that most agents are not even close to taking you seriously. It’s a lot like spam. You get a bunch of claims that SOUND good in theory:
- 10k in 24 hours
- Quit your job next week and never work again
- Make 6 figures per month every month
- I need to transfer 100 million to a U.S. bank, I’ll give you 20% (I get so many of these!)
Admit it, 6 figures per month sounds good doesn’t it? But would you take that email serious for even a second? Why not? Because you know better. Just as realtor’s have learned to “know better” than to take most loan officers seriously.
As long as you’re not being viewed with respect, your marketing messages are flowing right into 1 ear, and directly out the other more often than not.
So how do you change this unpleasant sequence of events? Have a look at the script I used. Download it, feel free to use it or modify it to fit your own marketing tools.
Script: http://www.loanofficermarketinglab.com/realtorrespect.pdf
It’s meant to be used with the video, but have a look and pay close attention to why it worked. Respect… Make it a great one!
CW – Loan Officer Marketing Lab -
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{ 4 comments… read them below or add one }
Permission based marketing is definately the way to go. I love buying stuff; but I have being sold stuff.
You phone script probably takes 1-2 minutes per realtor; and like you said, it is a one time investment. Great idea Chad!
You got it David! Quick and easy.
CW -
It seems that finding ways to respect people should always be the goal in marketing, whether to Realtors or others. Some good thoughts in the article.
Chad
The problem is that in most cases they have to use the in house lender. How do you get over this obstacle?