Latest Article in Scotsman Guide
We talk a lot about yielding big results with simple Web tools here on Lenderama.com. I thought I would take the message to an even bigger audience in my latest article in The Scotsman Guide.
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I would love to have you give it a read and come back and tell me what you think.
Next month’s article is on using Consumer Education in mortgage marketing. Do you have any other ideas or topics that would be useful to your mortgage business?
August 4, 2009 by bill rice · Leave a Comment
I thought that overall the article offers a pretty decent roundtable about using social media. From what I have been reading across the board, it is hard to nail down some of the social media flagship procedures simply because everything is constantly changing (regarding SEO, site traffic, etc.) and what works.
You are right on Iowa. There is no definitive “right way” to use social media. But, it is indisputable that you need to be in the game.
My recommendation is to do a quick survey of the tools and your clients. See if you can find a synergy between the social networks/media you like (feel comfortable using) and where your clients or prospects are already hanging out.
Most importantly…Have fun!
Next year number of tax appeals is going to go through the roof. Providing consumers information about tax appeals will enhance your credibility and may get you clients.
Having a good credibility will benefit you in a long run. Thanks for sharing.
mocohn, can you please elaborate on that?
Good job Bill! couple notes –
its a full time job for one individual to maintain a presence in all those areas, mortgage people still need to talk to clients, price and quote loans, do applications etc..
I have heard of a couple larger cos that hire a “social media” person to just do all the things you say.
I agree with the “cheap” part of your article.
On twitter – dont you think that a lot of the people you follow and that follow you either drop off or are more interested in being heard rather than listening? I'm still thinking twitter is too much oyster and not enough pearls..
Very informative article. I have been saying this to our lenders for quite some time. However, when we teach lead generation to our staff and even give them proven lead generating tools only about 10% consistently and properly execute. The other 90% just complain that they have no business.
Cooperating with a real estate agent and appraiser to provide information to homeowners about the process of tax appeal and directing them to various sources will create good will and ongoing trust. When these folks need to sell their house or refinance they will consider you as a credible and trust worthy person.