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Trace Richardson

User Feedback: How Would You Build the Ultimate Mortgage Community?

by Trace Richardson Mortgage Training

Give me your feedback in the Comments!

What mortgage centric communities and forums do like and what do you like about them?
What communities or trends do you not like and what don’t you like about them?
What would make an awesome community? What features, formats and things are you looking for or wish existed?

Sorry about the repetition [...]

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Social Networking Via Facebook and Linked In

by Trace Richardson Mortgage News

I was chatting this morning with a buddy of mine, Mark Green, the guy behind Top of Mind Networks about social media and a recent conversation he had with Brian Brady. Like many of us out there, Mark is new to social media and has been trying to navigate the divide between how to effectively [...]

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Social Media and Loan Origination in 2009

by Trace Richardson Mortgage News

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Who’s Bringing the Thunder in 2009?

by Trace Richardson Mortgage News

Alright guys, this is the deal. To steal a Gary Vaynerchuk’ism, who’s bringing the thunder in the online mortgage video / vlogging vertical? Who is putting out videos that teach you new things and inspire you?
We are entering a new era in online content. Video is proving to be a growing segment that will (or [...]

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WordPress 2.7 Continues to Amaze

by Trace Richardson Mortgage News

For those unfamiliar with WordPress, it is the CMS / Blogging platform used by many mortgage and real estate sites (including this one) and non-real estate related sites from the New York Times to PerezHilton.com.
A while back I wrote a piece regarding WordPress 2.5 and was a bit confused at some of the steps WordPress [...]

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New Rule: Your Blog MUST Contain a Contact Us Page and Link

by Trace Richardson Mortgage Marketing

Over time I’ve come to follow quite a few real estate, tech and marketing blogs (my google reader RSS feed) These blogs are consistently informative, have very intelligent authors and many have very large audiences. Many times I have the need to reach out to these bloggers big and small and send them a [...]

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Free Real Estate RSS Icons

by Trace Richardson Mortgage News

Lenderama’ers and future ReBlogger’ers….. I have created some FREE RSS Icons for your Mortgage or Real Estate Blog. Let me know how you like them! DOWNLOAD FREE RSS ICONS

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Ever Heard of HVCC? Neither Had I.

by Trace Richardson Politics

I’ve received a few emails as of late about my my thoughts on HVCC (Home Valuation Code of Conduct) and why I hadn’t written or documented HVCC the way we did HR3915. The truth is that it slipped by me until I got up to speed on the ramifications of HVCC today, even though Paul [...]

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11.5 Reasons Why the Zillow Mortgage MarketPlace Will Not Work in its Current Form and Will Likely Move to Exclude Most Lenders in the Future

by Trace Richardson Mortgage Leads

[Disclaimer: I generate no closing cost home loan leads for profit at tracecapital.com]

You can’t give an accurate rate quote without knowing the correct LTV based on an accurate assessment of home value. Problem: Zillow or borrower is used for determining value, enough said.
A mortgage marketplace quote is based off of the credit score given by [...]

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When Home Videos From Your Past Show Up on the Internet.

by Trace Richardson Humor

Silly Friday Post - I was recently sent an email warning me that a very bad video from my past had shown up on the internet. As I read the email, I felt a kick of adrenaline as I pondered the consequences and embarrassment that were to sure to follow. Who would see the video? [...]

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WordPress 2.5 Disappoints? Not Just Yet…..Simply Delayed.

by Trace Richardson Mortgage News

I expressed a bit of concern over the pending changes to the new and “updated” WordPress (a popular blogging plagform used by many real estate related sites including Lenderama.com) dashboard a few weeks ago citing that it seemed to be a few steps backwards in terms of style and usability as shown on a beta [...]

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Network Solutions Sued for Domain Name Frontrunning, Finally.

by Trace Richardson Mortgage News

Have you ever purchased a domain name? Are you looking to purchase one in the future for your real estate or mortgage website? If so, do not use networksolutions.com. There are two primary reasons: 1) They are gougers, they will charge you $35 to register a name, plus $12 per year to forward that name [...]

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The Quiet Before the Storm - WordPress 2.5 Disappoints?

by Trace Richardson Mortgage Marketing

For months, I have been hard at work hard day in and out to complete LeadPress, our next generation lead generation website / mortgage publishing platform. LeadPress offers unparalleled content creation, control, and SEO opportunities by leveraging WordPress and the large community of developers at large that are constantly building out the platform and plugin [...]

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Silly Friday Post - Brokerlab.com Announces Blogging Education Partnership

by Trace Richardson Humor

Brokerlab.com is proud to announce its new alliance with internet experts, Max and Gabe. This video is the first in a series of blogging / internet educational videos. We welcome Max and Gabe to the Brokerlab.com team!

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FREE Mortgage Blogs by LeadPress

by Trace Richardson Mortgage Leads

UPDATE: Brokerlab has been replaced by LeadPress, which now offers FREE Mortgage Blogs.
While Realtors have done a great job of building communities and leveraging blogs to market, learn and connect, mortgage bloggers seem to exist in much smaller numbers. I’m proud to announce the launch of Brokerlab.com beta, the first in a handful of launches that I [...]

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Lead Aggregators Begin Slashing Payouts to Affiliates

by Trace Richardson Mortgage Leads

I was just spoke to a representative at a major lead aggregator whom many of you work with that will be left unnamed (we spoke off the record) and he mentioned that they are significantly slashing their payouts for affiliates that generate leads for them. Coincidentally, I just saw this article at Leadcritic.com and [...]

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Bagel Knives and Diving Boards, Silent Killers

by Trace Richardson Mortgage News

Fresh off the heels of HR3915, the Bill that at one time threatened to do away with YSP and is currently awaiting Senate review, comes the next round of legislation. California Assemblyman Ted Lieu is expected to introduce AB1830 shortly, a bill which is set to target California and more specifically, stated loans, option arms, [...]

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Roost.com is the Latest Entry in Real Estate Search

by Trace Richardson Mortgage News

Roost.com is the newest entry into real estate search. While Zillow tries to list all properties and Trulia takes in feeds from individual real estate brokers, Roost gets its data by tapping MLS, as does Redfin. Roost also offers paid advertising in the form of a backend hosted directory of real estate sites that can [...]

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Wanna Be A Rock Star, I Mean Lock Star?!

by Trace Richardson Mortgage Rates

You’re the proud, you’re the few. You are a lock star. You lock 10 loans, you fund 10 loans. You only lock at the perfect times and only when the deal is 100% certain to close, yet never miss a desired rate due to market changes. You are a master of managing your clients and [...]

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13 Mortgage Marketing Resolutions for 2008

by Trace Richardson Mortgage Leads

1. Email - If you conduct business using a free email provider such as Google, Hotmail, or AOL (example: yourname@hotmail.com), STOP IT! You instantly lose credibility among potential clients and peers. Why, you ask? Because it is NOT professional. You may think otherwise, but that is not the point, your prospects are the real judge [...]

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