Events

Good morning!

Just a quick reminder that today’s teleseminar (You’re going to love this title) - “Kick Ass Ways to get Realtor Business” is nearly full. Last weeks teleseminar was about 10 shy of our maximum capacity of 300.  We’ve actually soent some time getting the word out for this weeks teleseminar, so we expect it to be filled to capacity. Click here to register for your login

We’re going to cover:

- 3 Reasons why realtors might hate you (Please don’t make these mistakes)

- How to get realtors to want to talk with you (Maybe even pick up the phone and call you first)

- How your Marketing is making your job much more difficult than it needs to be

I’ve also put together a great resource we’ll be giving out to everyone on the call. Hope to see you there!

Here’s that link again

Chad Weber - www.loanofficermarketinglab.com

First off I would like to thank Todd eternally for his kindly allowing me to post my exciting announcement here. Loan Officer Unleashed is now now open! What is Loan Officer Unleashed? To put it simply… A blog… But not just any old blog. Nope. That would be boring, and definitely not “announcement worthy!”

Loan Officer unleashed is a joint collaboration between two “crazies” - Stefan Lubinski and yours truly. Tired of all the soft ball approaches to training and “me too” instruction, Stefan and I got together to create a blog that steps over  the boundries a bit, and will tell things like it is. Our focus will be on helping loan officers to see their way through what works and what doesn’t within these trying times.

Video marketing, social networking, technology, networking and more will be covered through a combination of audio, video, and articles. Check us out when you have a moment - www.loanofficerunleashed.com - I think you’ll like the site! (Feedback is welcome)

Amidst all the news and debating about what could/should/will happen with a bailout, I wanted to post a quick reminder of what marketing tools you should have in your arsenal to keep your pipeline flowing. I was going to title this as a loan officer marketing post, but in reality, whether you are a loan officer, or a real estate agent, these tools need to be attached firmly to your “toolbelt.”

Call Capture -A call capture hotline is a wonderful thing. Rarely will you find such a versatile marketing tool that allows you to capture leads, track performance, and even distribute information in such a flexible manner.

Why it works: Call capture works because of the mindset of the consumer. Any time information is made available 24/7, and (most importantly) without having to talk to a salesperson… Well, there’s a winning combination!

Mistakes that cause failure: Take a quick look around and you’ll find many mistakes that can kill a call capture marketing campaigns right out of the gate. Often I see real estate ads just “giving away the farm” so to speak. Price, address, all the details you could want are right there on the page for the buyer to read. With all the details there, this person has everything needed to make a decision, and there is no reason for them to call.

Marketing is about “dangling the carrot” a bit. Sure, give some useful information, but leave a  bit of mystery  while you’re at it, or hint at something great they can learn by calling in now.

Next, I often see the call capture number posted as just another 800 number… This is a terrible abuse of the call capture line! The primary motivation to call is the ability to collect recorded information without speaking to a live party right? If you leave out the words: “Free Recorded Information 24/7″ then you’re effectively cutting your calls in half or even worse! Ouch! <That ouch came from your pipeline, not me>

Overall, therre are plenty of great things you can with a call capture line:

- Advertise listings

- Market First Time Buyer seminars

- Host teleseminars (Great for marketing to FSBO’s)

- Market special financing options

- Host a 24/7 question hotline

See? With a bit of creativity, there’s plenty of lead generating activities you can partake in. I’m sure you can easily double the size of this list. Just imagine what you can do with a blog, your call capture line, and a blank peice of paper…  (I’m leaving that one to your imagination)

Make it a great one! I know it’s turbulent out there, but it’s critical that you let the news remain just that… The news, not a significant part of your day. It’s easy to waste hours each day watching and reading, and discussing. But at the end of the day when it’s time to pay the bills, which activities do you want to reap the rewards from?

Chad Weber - www.loanofficermarketinglab.com - www.fsboleadportal.com

PS - Next post we’re going to talk about drip email campaigns - Hope you’re ready.

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