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The World Has Officially Run Out Of Ideas…

So far we’ve seen just about every advertising method possible used… If it exists in the material realm, it’s probably been used and/or sold as advertising space:
Radio, TV, billboards, magazine pages, banner ads, the side of your car…
Or, if you want to get a bit more extreme: People selling the back of their heads [...]

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Confessions of an A.D.D. Loan Officer Part II

If you have not yet read Part I, it will make more sense if you do.  Don’t worry there is a link back here at the end of it. =0)
Confessions of an A.D.D. Loan Officer Part II
Now for the real meat-and-potatoes – potatos[?] – po-tah-tos[?] of how to, not only function as a normal human [...]

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Confessions of an A.D.D. Loan Officer Part I

“How Many A.D.D. kids does it take to screw in a light bulb?
 
…wanna go ride a bike?
 
If you don’t have days like this – pleassseeee skip the rest of this post series – it’s not for you.  Not only will it confuse the living daylights out of you, but you will wonder how such people [...]

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Famous Last Words: What is your (mortgage professional) lasting impression?

Image via Wikipedia

A defining moment, a Hollywood hero-shot, a quote to be remembered – famous last words leave a lasting impression.  Here are just a few of the great ones that come to mind – “With great power comes great responsibility” (Spiderman); “And in case I don’t see ya, good afternoon, good evening, and good [...]

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A bird Attacked Me In My Car Today!

That was the title of the email I sent out to realtors a few years back. Why am I telling you this? Because it really happened, and it got me a whole bucket full of closed loans. Want to know how a violent bird attack on my person resulted in closed loans?  Here’s how it [...]

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A Mortgage Marketing Nightmare – You Won't Believe This!

Blooper time people! Usually my posts are very serious in tone, and <gasp!> educational in nature. Looking for a light-hearted post today, so I began thinking back to some of my early days as a loan officer, and some of the more laughable (At least now they are) mistakes I made.
But fair is fair, so [...]

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Part 2 Of Online Mortgage Marketing – Video Style…

I have to thank all of you for the kind emails that have been flowing in since my last post. It seems the format of “How TO” has been quite well received! Based on the excellent feedback from this post (Click Here if you missed it) I decided to create an instructional for the next [...]

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