From the category archives:

Mortgage Marketing

It’s Finally Here…

by Chad Weber Mortgage Leads

 We’ve been hard at work preparing the video series of FSBO marketing instruction. Some of you may be asking yourself why we are going through so much effort and giving away so much information? (These video’s are jam packed with usable strategies) Of course we’re launching a new product, and we want to generate excitement. However, [...]

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"Transparency" is load of hooey

by Mike Mueller Mortgage Marketing

I wanted to post this yesterday but didn’t want it to be categorized an April Fools post.
Why? Because I’m serious.
Has “Transparency” become just another marketing buzzword much like the “Green” movement?
I’m Green as they come.
I recycle everything, fluoresce everything, and run almost paperless.
I ride a bike that averages around 40 MPG. I choose to [...]

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How I earned 100k with FSBO’s

by Chad Weber Mortgage Leads

This weeks training video covers a step by step marketing plan (Nothing held back) I personally used to earn over 100k working with FSBO’s.  One of the unusual aspects of FSBO marketing is the market is easier to tap into in a down market, making this an ideal source of leads for both loan officer’s [...]

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The FSBO Secret - (Video #2)

by Chad Weber Mortgage Events

Good morning!
We’ve just launched video #2 in our latest FSBO Lead Portal training series! No strings attached, just great information! We’ve begun adding the series to a blog at www.fsboleadportal.com/blog. If you’re serious about earning more money as a loan officer, or a real estate professional, then this is the video series for you. Just [...]

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It’s Finally Here - FSBO Video

by Chad Weber Mortgage Leads

It is finally here…
Our new video training series for those targeting the FSBO market as a source of fresh leads. We will release the videos at a rate of 2 - 3 per week. No strings attached to watch them either! Simply click on the link, press play, and you’re ready to see the curtains [...]

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Lets talk partnerships and participation

by Lisa Schreiber Mortgage Marketing

As we talk about important issues like the economy, the mortgage market and regulatory issues like YSP, it reiterates to me the need for partnerships and participation. As the government, especially in an election year, will no doubt have more say in our world, it behooves us to see how we can work together [...]

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Knowledge Is Power: Consumers Can Use Blogs, Forums & Sites to Check Out Their Lenders

by Gina Gardner Mortgage Marketing

It’s great to be part of a community not loaded with headline hysterics and Fed-watching freaks — a bunch who understands the mortgage market. Robert, I particularly liked your columns about ARM fixing and mortgage idiots. Too many mortgage “professionals” out there sell first and think later. And use the media to whip the poor [...]

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Do You Have One?

by Chad Weber Mortgage Leads

Short but critical post today.
I hope you’re having a profitable week. The latest whirlwind of rate cuts and announcements has certainly kept this industry interesting to say the least! With so much activity taking place around you, it can be easy to forget just what it takes to be successful.
There is 1 tool that I [...]

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3 Things you Must Know…

by Chad Weber Mortgage Leads

3 Things you Must Know…
In a difficult market, the smart loan officer will take a step back to review his/her options. No matter how difficult things become, the fact remains that millions of loans close each and every year. You have two options available:
1 - Improve your conversion ratio and make more out of the [...]

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Why Can’t the LO Vet the Realtor?

by Chris Johnson Mortgage Marketing

In my office the other day, a Loan Officer was complaining about how the Realtor was trying to ship his client (that he had the relationship with) to the in house loan company. The Realtor had a slick presentation “does your mortgage company have X novelty widget? No, well, you need to work [...]

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Your Last Chance

by Chad Weber Mortgage Marketing

Hello there! Today is Friday, and I’m certainly looking forward to the weekend. It’s not the weekend just yet though. I have a lot of work that needs to get done, and I’m reviewing my goals for the day before I dive in.
Today is the 1 and only March 7, 2008 I will ever have. [...]

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Get Leads Now - Begins in 2 hours

by Chad Weber Mortgage Events

Our Get Leads Now Teleconference begins in just about 2 hours.
When: 2:00 CST/ 3:00 est
What: Learn how to generate business marketing to real estate agents, FSBO’s and more
How to get in on the call: 
1 - You may listen in via your PC at:

http://www.talkshoe.com/tc/14502

2 - You may dial in at: 724-444-7444 PIN ID: 14502
That’s it! I look [...]

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What You Should Know about Marketing to FSBO’s - Part 1

by Chad Weber Mortgage Leads

 
Have you been searching for a new source of leads? In today’s market, when truly qualified prospects seem to be few and far between, you need every reliable source you can get right? Enter the FSBO…
You may have mixed feelings about marketing to FSBO’s for no other reason than most loan officers and real estate [...]

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The Quiet Before the Storm - WordPress 2.5 Disappoints?

by Trace Richardson Mortgage Marketing

For months, I have been hard at work hard day in and out to complete LeadPress, our next generation lead generation website / mortgage publishing platform. LeadPress offers unparalleled content creation, control, and SEO opportunities by leveraging WordPress and the large community of developers at large that are constantly building out the platform and plugin [...]

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Loan Officers: How Will you Survive?

by Chad Weber Mortgage Leads

Everywhere you look there is news about the hard times  facing the mortgage industry. Some weeks it’s rising interest rates, other weeks all you hear about is dropping house values. No matter how you slice it, you can no longer just “ride the waves.” (Yes, I realize this is not news to you…)
Does this mean [...]

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So You Want More Leads Huh?

by Chad Weber Mortgage Events

Is there anyone out there in loan officer land who does not want to generate more leads? Or maybe you have more than enough leads flowing in, but you would like to see something a bit higher on the quality scale.
Don’t miss our fast approaching teleseminar series “Get Leads Now.” We typically limit our sessions [...]

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How Far Away is Your Success?

by Chad Weber Mortgage Marketing

    
Many originators cannot envision themselves as being successful. No joke! Most sales professionals feel deep down inside that they will never reach their true financial goals. Isn’t this depressing? In order to reach success you have to first believe that you can do it!
No, not just the uncommitted “you can do it” pep talks that [...]

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What are you Afraid Of?

by Chad Weber Mortgage Leads

Hello there!
I’m absolutely stunned to be looking at my calendar and reading the date of February 14, 2008. Yes, the days do fly by don’t they? For this very reason, I cannot think of a better topic for today’s post than: What are you Afraid Of?
Sounds ominous doesn’t it? As your career marches on, you [...]

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So you want to be a Top Producer?

by Chad Weber Mortgage Marketing

Many studies have been performed on top producers. No matter what field of sales they are in, top producers always seem to have a common thread. This has led me to believe that success is a recipe. What I mean by this is wherever you find success, you will find certain [...]

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FREE Mortgage Blogs by LeadPress

by Trace Richardson Mortgage Leads

UPDATE: Brokerlab has been replaced by LeadPress, which now offers FREE Mortgage Blogs.
While Realtors have done a great job of building communities and leveraging blogs to market, learn and connect, mortgage bloggers seem to exist in much smaller numbers. I’m proud to announce the launch of Brokerlab.com beta, the first in a handful of launches that I [...]

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