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Famous Last Words: What is your (mortgage professional) lasting impression?

by admin on 02. Sep, 2009 in Humor, Mortgage Marketing, Mortgage Vendors

Image via Wikipedia A defining moment, a Hollywood hero-shot, a quote to be remembered – famous last words leave a lasting impression.  Here are just a few of the great ones that come to mind – “With great power comes great responsibility” (Spiderman); “And in case I don’t see ya, good afternoon, good evening, and [...]

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Latest Article in Scotsman Guide

by bill rice on 04. Aug, 2009 in Mortgage Marketing

We talk a lot about yielding big results with simple Web tools here on Lenderama.com. I thought I would take the message to an even bigger audience in my latest article in The Scotsman Guide. Look Inside >> August 2009 Residential Edition I would love to have you give it a read and come back [...]

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Mortgage Blogging: What's In It for Me?

by markgreen on 27. Jul, 2009 in Mortgage Marketing, Search Engine Marketing

Most mortgage professionals are skeptical about Mortgage Blogging.  To most, it looks like a waste of time.  If you’re in this camp, don’t feel bad. I was too for 2 1/2 years. In the video below, Mark Madsen and I set out to explain the benefits of Mortgage Blogging.  This event is the first of [...]

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Answer Borrowers' Mortgage Questions

by bill rice on 21. Jul, 2009 in Mortgage Marketing, Search Engine Marketing

Image via CrunchBase SmartHippo.com, the first community devoted to helping homeowners get the best mortgage rate, recently launched SmartHippo Answers. This is a great opportunity for our community to help borrowers and position yourself as a mortgage expert. Nothing markets trust and credibility better than helping people with questions. In order to make this as [...]

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Elite Originators Aren't Elite Because They Wear Nice Ties.

by markgreen on 03. Jul, 2009 in Mortgage Events, Mortgage Marketing, Mortgage Sales

I’ve had the good fortune of working with some the mortgage industry’s sharpest and most successful originators over the past six years – and I’ve taken notice of a few irrefutable facts I’d like to share with you today. 1) Elite originators never relax. If you’re not interested in taking your business to the “elite” [...]

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Social Networking For Loan Officers

by chad weber on 17. Jun, 2009 in Facebook, LinkedIn, Mortgage Marketing, Referral Marketing, Search Engine Marketing, Social Media, Twitter

So we’ve been chatting about social networking here on Day #3. There’s been alot of talk about sites such as Twitter, FaceBook, MySpace and others. (Active Rain and LinkedIn as well) The big question out there seems to be whetehr or not this is a profitable use of your time. Here’s my take on the [...]

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Proven Script to Get Realtor Respect

by chad weber on 16. Jun, 2009 in Mortgage Events, Mortgage Marketing, Mortgage Sales, Mortgage Training, Referral Marketing

Yesterday we talked about “Marketing Grenades” – A way to get noticed by your target market. Today the conversation steers to how to get realtors to respect you… Quickly. See, many loan officers focus their marketing efforts on trying to lure the agent in with promise after promise after promise, not realizing that most agents [...]

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Marketing For Mortgage Leads: Using Grenades

by chad weber on 15. Jun, 2009 in Lead Nurturing, Mortgage Marketing, Mortgage Training, Referral Marketing

So I released a 17 minute video this morning called “Mortgage Marketing Grenades.” I thought it was a fitting title for the concept. What is a marketing grenade you ask? It’s a marketing campaign that is loud enough to cut through all the other noise, it affects more than 1 prospect at a time, and [...]

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