If you have not yet read Part I, it will make more sense if you do. Don’t worry there is a link back here at the end of it. =0)
Confessions of an A.D.D. Loan Officer Part II
Now for the real meat-and-potatoes – potatos[?] – po-tah-tos[?] of how to, not only function as a normal human [...]
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Confessions of an A.D.D. Loan Officer Part II
Lost to the Competition. Devastation or Opportunity?
Image of Mortgage Cicerone
I have to highlight a big pearl of wisdom from my morning Google RSS Reader review.
(BTW, are we sharing in Google Reader? We should be.)
It turns out the Mortgage Cicerone just lost a customer to the competitor. Most would mope, then curse–probably both the competitor and the customer. Cicerone has a much [...]
Elite Originators Aren't Elite Because They Wear Nice Ties.
I’ve had the good fortune of working with some the mortgage industry’s sharpest and most successful originators over the past six years – and I’ve taken notice of a few irrefutable facts I’d like to share with you today.
1) Elite originators never relax.
If you’re not interested in taking your business to the “elite” level, [...]
Proven Script to Get Realtor Respect
Yesterday we talked about “Marketing Grenades” – A way to get noticed by your target market. Today the conversation steers to how to get realtors to respect you… Quickly.
See, many loan officers focus their marketing efforts on trying to lure the agent in with promise after promise after promise, not realizing that most agents are [...]
Mortgage Marketing – Get Real World Numbers Now!
Are you ready for a change of pace? Plenty of blog posts out there (Heck, I’ve made plenty of them myself) telling you why you need to do something, but not quite as many actually demonstrating, and showing you what to do. On that note, todays blog post will show you exactly why your mortgage [...]
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