I have to thank all of you for the kind emails that have been flowing in since my last post. It seems the format of “How TO” has been quite well received! Based on the excellent feedback from this post (Click Here if you missed it) I decided to create an instructional for the next [...]
Are you ready for a change of pace? Plenty of blog posts out there (Heck, I’ve made plenty of them myself) telling you why you need to do something, but not quite as many actually demonstrating, and showing you what to do. On that note, todays blog post will show you exactly why your mortgage [...]
Mortgage Broker Training + Time Travel = interesting blog post that you gotta read!
What if you could just start all over? What would you do differently? What if you could go back in time, and shake some sense into yourself? Laugh all you want, but as I was sitting back and vegetating this past weekend [...]
I get asked about loan officer websites quite often. As more and more people make the shift to shopping online, it’s become all but impossible to ignore! So what do you need to be aware of if you’re planning on setting up your own website?
Super Important Loan Officer Websites Tip #1
A website is not a [...]
Did you know there are an estimated 175,000 new blogs created every day? There are more than 1.4 million new blog posts on an average day as well. Why so much activity? What is so darn special about blogs that so many people invest time by the bucket full’s to create these curiosities? [...]
2 fold post today. 1 is serious, the other is entertainment. Hey, it’s the holiday’s, what can I say? Anyhow, the Loan Officer Marketing Lab is putting the finishing touches on our Loan Officer 2.0 - Dominating the Search Engines module. This new module is designed for loan officer’s who are serious about generating [...]
You know me! I just love posting mortgage marketing ideas! Today’s post is going to take a close-up look at what it takes to get some business going in today’s market. Some of this is going to sound a bit contradictory. But just stick with me here ok? Times are rough for a lot [...]
2009 is almost here! Is it just me, or do the years seem to be getting shorter? Plans to better ourselves and our business are spun into being, ready to spring into action. But what happens with all of the marketing for loan officers plans each year?
All these great sounding plans rarely [...]
I get this question an awful lot… “If you were me, what would you do to jumpstart your paycheck?” It’s a fair question as I can see where many of these loan officers are coming from. Just look at how much the market has changed.
The inherent problem in answering a question such as this one [...]
Today I’d like to share a little tip with you that has helped me out a lot. This would fall into the mortgage lead generation category. We’re all busy right? No one would argue that point. But don’t you often find that sometimes you feel like you’re working a LOT, and very little is getting [...]
11 Things you can do right now to bring in business
Ever had that sinking feeling that you were lost? The pipeline is thin, and you feel as if you’re running out of options? When things get rough, it’s easy to feel powerless. I hear these complaints from lenders all the time.
However, there are plenty of [...]
I’m joining two of my favorite mortgage bloggers, Dan Green and John Yedinak, along with a host of real estate 2.0 professionals at SPARKt on December 10th in Chicago. From the site.
“The inaugural SPARKt Technology Conference features notable national experts and change-agents leading an afternoon of short-form talks (18 minutes each) that challenge each of [...]
The Worst Loan officer in the World
I’ve created an imaginary situation for you to read. This guy is a loan officer/trainer, and this is a list of his preferred methods to market himself. Would you buy into his products/methods? (The answer will quickly become obvious)
He claims to have the solution for loan officers who [...]
Amidst all the news and debating about what could/should/will happen with a bailout, I wanted to post a quick reminder of what marketing tools you should have in your arsenal to keep your pipeline flowing. I was going to title this as a loan officer marketing post, but in reality, whether you are a loan [...]
It happens to the best of us… We live in the “information age” and true to the term, every one of us is assaulted with a mind-blowing number of messages, advertisements, and potential distractions each day. Because of this, it’s a relatively simple matter to have your days, weeks, and even months bounce around like [...]
But we need your help.
We’ll be working “The Pitch”
http://wiki.blogworldexpo.com/Speakers/Mike_Mueller
They’ll have a couple of minutes to pitch their products and then M & M will do our best to hit them with the hard questions.
Who are they?
Zillow’s Mortgage Marketplace, RateSpeed, and SmartHippo (plus a couple more)
If you have a question or point you would like me [...]
I picked a hell of a time to take down the Mortgage Market page. Google came through lenderama while updating page ranks. It was unable to find the page and dropped it. That page had a PR4 (that’s pretty good) and now it’s unranked. Hopefully it will come back.
Anyway, that doesn’t mean a thing to [...]
Here is Part 2 of the article: How Do You Stack Up? Part 1 can be found here: Click here for Part 1
A Database
Each year I speak to thousands of loan officers. Would you like to take a wild guess as to how many have a true database? (Other than sticky notes) I would guesstimate [...]
Bill Rice, sometimes contributor here and full time CEO OF Kaliedico sells one button for a living. If you only sell one button, it better be a good one, and his is. The button?
Get my next lead. I have wanted an excuse to use Icosales for a long time, and now Bill Rice, Keith Burwell [...]
Yea, I know. I’m not in the car business, BUT, as a title agent I do have to work with and around mobile home titles and let’s face it, a mobile home title IS a vehicle title. So, with that in mind let me say this - loudly and clearly….
IF YOU ARE INVOLVED IN THE [...]
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