Have you been searching for a new source of leads? In today’s market, when truly qualified prospects seem to be few and far between, you need every reliable source you can get right? Enter the FSBO…
You may have mixed feelings about marketing to FSBO’s for no other reason than most loan officers and real estate [...]
Everywhere you look there is news about the hard times facing the mortgage industry. Some weeks it’s rising interest rates, other weeks all you hear about is dropping house values. No matter how you slice it, you can no longer just “ride the waves.” (Yes, I realize this is not news to you…)
Does this mean [...]
Is there anyone out there in loan officer land who does not want to generate more leads? Or maybe you have more than enough leads flowing in, but you would like to see something a bit higher on the quality scale.
Don’t miss our fast approaching teleseminar series “Get Leads Now.” We typically limit our sessions [...]
Hello there!
I’m absolutely stunned to be looking at my calendar and reading the date of February 14, 2008. Yes, the days do fly by don’t they? For this very reason, I cannot think of a better topic for today’s post than: What are you Afraid Of?
Sounds ominous doesn’t it? As your career marches on, you [...]
UPDATE: Brokerlab has been replaced by LeadPress, which now offers FREE Mortgage Blogs.
While Realtors have done a great job of building communities and leveraging blogs to market, learn and connect, mortgage bloggers seem to exist in much smaller numbers. I’m proud to announce the launch of Brokerlab.com beta, the first in a handful of launches that I [...]
I was just spoke to a representative at a major lead aggregator whom many of you work with that will be left unnamed (we spoke off the record) and he mentioned that they are significantly slashing their payouts for affiliates that generate leads for them. Coincidentally, I just saw this article at Leadcritic.com and [...]
1. Email - If you conduct business using a free email provider such as Google, Hotmail, or AOL (example: yourname@hotmail.com), STOP IT! You instantly lose credibility among potential clients and peers. Why, you ask? Because it is NOT professional. You may think otherwise, but that is not the point, your prospects are the real judge [...]
For mortgage brokers or loan officers looking to generate their own mortgage leads online, choosing a website design company is the first step in establishing an online presence. This means that one of your biggest concerns is being able to generate the most leads possible by having the highest internet mortgage lead conversion rate possible.
If [...]
Although many mortgage professionals have realized the detrimental effect music and flash intros on their mortgage websites can have on mortgage lead generation, there are still some who haven’t gotten the memo. What was the memo? The memo was that your mortgage website is not YouTube.com, not MTV.com, and flash intros and music on your [...]
The real estate marketplace is constantly changing. You need to have a positive attitude and you need to keep pace with the changes. First and foremost, as loan originators, we are here to help people. Making money is a by-product and ancillary to that service we provide. OK, let me step down from my Monday [...]
Internet lead generation generally has a real shrill ring in most loan officers, brokers, and bankers ears. Most of this reputation is diserved. But, is there a better way?
A post at Lead Critic may be interesting to you if you are a Web 2.0 junky and you have always thought there was a better way [...]
I renewed 350 domain names in bulk last week with GoDaddy. I like the internet. It’s that great frontier of the Wild West West and it’s presently available for you to stake your claim. Incidentally, Business.com sold last week for $345M and, unlike the dot-com blowouts of Y2K, the company is profitable with $50M in [...]
Hi, Bill Rice here. Todd was checking out a new conference that I’m putting together and thought I should share it with the readers here at Lenderama. While I generally contribute to Lenderama as objectively as possible, this post is written in our ghost review format.
I wanted to make sure all of Lenderama’s readers had [...]
Oh, man we’ve hit an all time low. Telephone sales? Telemarketing? Is that what the mortgage broker must do to grow a business in this market?(staring at the phone)
(staring at the phone number)
(staring at the phone again)
Maybe I’ll quit and get a regular job.
These are the thoughts that run through the minds of LO’s trying [...]
You need a plan. You need to work your plan. I’m sure that is sound advice for any salesperson anywhere selling anything from widgets to automobiles, but in this post I’m typing to my colleagues in the mortgage industry. The mortgage business is one that I know well. I’ve seen several [...]
The season is long, the cycles are up and down, the player options are endless, the statistics are overwhelming, and the winners seem to be able to consume it all to make the right moves at the right time. Fantasy baseball? No, mortgage lead buying.
Now if you know me personally, you knew it was only [...]
How many in this country have a credit score below 600? Would you guess only 15%? According to Fair Isaac’s “National Distribution of FICO Scores” a mere 15% have a score below 600. Only 2% fall below 500. I know, I know – it’s the same 2% that continually recycle from [...]
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