Four years of social media. What has it gotten me?

by Todd Carpenter Mortgage News

On January 28, 2005 I turned lenderama into a blog. To my knowledge it was the first B2B blog in the mortgage, or even the real estate industry. My original goal was to talk to the 54 mortgage broker clients that I had cultivated over my years as a wholesale account executive. What actually happened [...]

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Mortgage Market Update

by Robert D. Ashby Mortgage Rates

I managed to pull off another week of doing this report from my laptop in my home city, go figure.  Unfortunately, the Fed was not up to the challenge of maintaining low interest rates through their persistent “buyer of first resort” strategy, and mortgage rates rose about .25% as a result.
Last week was a short [...]

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Mortgage Loan Marketing - What Makes Blogs So Effective?

by Chad Weber Mortgage Leads

Mortgage loan marketing:

Did you know there are an estimated 175,000 new blogs created every day? There are more than 1.4 million new blog posts on an average day as well. Why so much activity? What is so darn special about blogs that so many people invest time by the bucket full’s to create these curiosities? [...]

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Mortgage Market Update

by Robert D. Ashby Mortgage Rates

I think I set a record number of weeks in a row that I have been able to write this report from my office or home.  I may even be able to do it again next week and that is similar to the way mortgage backed securities will likely trade going forward.
Mortgage rates did tick [...]

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Social Media and Loan Origination in 2009

by Trace Richardson Mortgage News

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Goodbye Cash-out. Hello Debt Settlement. Part 3 of 4

by Chris Rocks Mortgage News

Do a search for debt settlement online and you’ll find two things.
First, you’ll find plenty of sites talking about how debt settlement is the answer to your prayers and there is no better solution for anyone with a lot of consumer debt. What you’ll also find is plenty of sites (especially news outlets) discussing how [...]

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Mortgage Market Update

by Robert D. Ashby Mortgage Rates

When you travel as much as I do, eventually you cannot find new places to go, which is where I find myself as I have been just about everywhere I can go in my current aircraft.  Mortgage bonds, however, with the aid of the Fed, have managed to break into new territory.
As promised, the Fed [...]

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A break from mortgages. This is about being a human being.

by Todd Carpenter Mortgage News

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enter the gunslinger: zero cost mortgage marketing

by Chris Johnson Mortgage News

What I’ve always been and remain passionate about this business…it’s  never been bps/ysp/Libor or 1003.  It’s never even been the service we can render–though that’s important.  I’ve been passionate about the fact that this business gives you control, freedom, speed and Independence.  It’s great to be a solo practitioner, a hunter.  That’s the part of [...]

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Who’s Bringing the Thunder in 2009?

by Trace Richardson Mortgage News

Alright guys, this is the deal. To steal a Gary Vaynerchuk’ism, who’s bringing the thunder in the online mortgage video / vlogging vertical? Who is putting out videos that teach you new things and inspire you?
We are entering a new era in online content. Video is proving to be a growing segment that will (or [...]

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blogging and Facebook

by Diane Cipa Mortgage Marketing

Just wanted to report that the hyper-localized blog, Ligonier Living, has been going strong since March. It’s a blast and community participation continues to grow.
An interesting development is the crossover into Facebook. While we, the community contributors and me, continue to add links and create posts about businesses who still have no web [...]

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How much is your share of the U.S. money supply?

by Wade Young Mortgage News

I have always wondered how big my bag of loot would be if we divvied up every single dollar of United States currency equally among the citizens. I’m not talking about dollar bills in circulation; I’m referring to the entire money supply. Before we get to the final number, I will point out that one [...]

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Out of town to promote a new project

by Todd Carpenter Mortgage News

Social Media Training Camp launches this morning. We’ll be in New York at RE BarCamp and Inman Connect to launch it. I’ve teemed up with Mariana Wagner, Kelley Koehler, and Ginger Wilcox to put together a training bootcamp for sales and marketing professionals who want to adopt this medium. More details are coming, but for [...]

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Welcome to 2009! Now Get to Work!

by Chad Weber Mortgage News

Welcome to 2009! As I struggle to retrain my tiny brain to write 09 instead of 08, I eagerly look forward to what this year will bring! I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what [...]

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Mortgage Market Update

by Robert D. Ashby Mortgage Rates

Out with the old and in with the new, at least that is how the calendar looks as we said so long to 2008 and welcome in 2009.  Mortgage bonds did not receive a very warm welcome, however, closing down the first day of trading in the new year.  Unlike the Christmas week, this week [...]

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FHA Short Sales

by Paul Mortgage News

Hello Lenderamons & Welcome to 2009!  Haven’t posted in a while, so I thought I’d start off the New Year to say Hi and let you know that I am alive and well, and for those friends of mine reading who’re still in the mortgage and real estate business, congrats!  With mortgage rates at a [...]

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How much is the total U.S. debt?

by Wade Young Mortgage News

According to the U.S. Treasury, the national debt stands at $10.6 trillion. That works out to a debt load of almost $35,000 per person or $95,000 per U.S. household. You might have also heard that last year’s deficit was around $162 billion. Yes, the government did spend $162 billion more than it took in via [...]

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Mortgage Lead Generation + Messages Gone Wrong!

by Chad Weber Mortgage Customers

2 fold post today. 1 is serious, the other is entertainment. Hey, it’s the holiday’s, what can I say? Anyhow, the Loan Officer Marketing Lab is putting the finishing touches on our Loan Officer 2.0 - Dominating the Search Engines module. This new module is designed for loan officer’s who are serious about generating [...]

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Mortgage Market Update

by Robert D. Ashby Mortgage Rates

Greetings from Sao Paulo again this week.  I hope everyone had a very Merry Christmas and didn’t travel as much as I have in the last week or so.  Last week didn’t see as much volatility as usually can be seen with shortened trading days and a shortened week, and mortgage rates ending the week [...]

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How do you eat an elephant? One bite at a time.

by Todd Carpenter Mortgage News

Post Christmas is always a great time to do some personal clothes shopping. I took advantages of the sales this weekend to bolster my wardrobe in preparation for my trip to New York City next week.
I have a huge smile on my face tonight. The picture below is the reason why.

Yes, paying $10 bucks for [...]

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