One simple step everyone can take to make their mortgage marketing email efforts more compatible with their social media efforts is to link all of your emails to your social networking profiles or blogs.
Most of us already have email signatures, so why not add these links right there with the rest of your contact [...]
Tag Archives: Mortgage Marketing
Enhancing Your Social Media Presence Through Email
Famous Last Words: What is your (mortgage professional) lasting impression?
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A defining moment, a Hollywood hero-shot, a quote to be remembered – famous last words leave a lasting impression. Here are just a few of the great ones that come to mind – “With great power comes great responsibility” (Spiderman); “And in case I don’t see ya, good afternoon, good evening, and good [...]
Latest Article in Scotsman Guide
We talk a lot about yielding big results with simple Web tools here on Lenderama.com. I thought I would take the message to an even bigger audience in my latest article in The Scotsman Guide.
Look Inside >>
August 2009 Residential Edition
I would love to have you give it a read and come back and tell [...]
Elite Originators Aren't Elite Because They Wear Nice Ties.
I’ve had the good fortune of working with some the mortgage industry’s sharpest and most successful originators over the past six years – and I’ve taken notice of a few irrefutable facts I’d like to share with you today.
1) Elite originators never relax.
If you’re not interested in taking your business to the “elite” level, [...]
Free Marketing for Mortgage Technology and Service Providers
Image by Rev Dan Catt via Flickr
I am always looking for opportunities to offer as much value as possible to this great community.
Speaking of which, did anyone notice the NAMB discussion got 100+ comments? Wow! Talk about amplifying your mortgage industry influence and voices with the power of an online/real-time community.
Back on point. I know [...]
A Mortgage Marketing Nightmare – You Won't Believe This!
Blooper time people! Usually my posts are very serious in tone, and <gasp!> educational in nature. Looking for a light-hearted post today, so I began thinking back to some of my early days as a loan officer, and some of the more laughable (At least now they are) mistakes I made.
But fair is fair, so [...]
Review Your Mortgage Marketing Practices, the FTC is…
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The average mortgage broker and real estate professional is flooded with offers of marketing innovation. Real estate and mortgage marketing short-cuts–guaranteed to overload your email and telephones with customer inquires. Buyer beware!
The Federal Trade Commission (FTC) has been one of numerous government agencies on a hunt to clean up mortgage fraud and beef-up [...]
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